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Marketing Objective	Media Platform	Targeting	Creative Format
Awareness	Youtube	Content Topic Category, Keyword	Video Trueview
Consideration	GDN	Demographic Location, Language, Schedule, Age, Gender, Parental Status	Image/Animatied/Interactive Lightbox Interstitial Ad Gallery Map Google My Business
Sales	Gmail Google	Behavioral In-market, Affinity/Interest Intent Search Engagement Remarketing	App Dynamic Test Sitelinks Click-to-call Loaction Extension