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Various cases of Wechat mini-program: https://www.vchangyi.com/case.html

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Marketing Objective Media Platform Targeting Creative Format
Awareness Youtube Content Topic
Category, Keyword		 Video
Trueview
Consideration GDN Demographic Location, Language, Schedule, Age, Gender, Parental Status Image/Animatied/Interactive Lightbox Interstitial Ad Gallery
Map Google My Business
Sales Gmail
Google		 Behavioral In-market, Affinity/Interest
Intent Search
Engagement Remarketing		 App
Dynamic
Test Sitelinks Click-to-call Loaction Extension