BAT Guide
| MIN BUY: | |
| Wechat Moments CPC | ￥10,000+ |
| Tencent CPC | ￥10,000+ |
| Mobile payment ad CPC | ￥50,000+ |
Data of Internet users in Mainland
| User | No. of people |
|---|---|
| Overall | 802 million |
| Netizens in urban area | 591 million |
| Netizens in rural area | 211 million |
| Mobile phone internet users | 788 million |
| Online shopping users | 569 million |
| Online takeaway users | 364 million |
| Online payment users | 569 million |
| Internet broadcasting users | 425 million |
Retrieved from CNNIC, August 2018
Key Targeting
Geo
China (Cities/ Province/ Autonomous region), Overseas (Continent)
Gender & Age
Base on target customer profile
Mobile Device
iOS, Android, Wi-Fi, 4G, 3G, mobile brands, mobile device price range, stc.
Interest
Different interest categories can be chosen
Education
Primary school, junior high school, senior high school, associate degree, bachelor degree, master degree, doctor degree
Wechat Moments
Wechat users are mainly from the age group between 15-40
Numerous high quality official accounts are opened to public
The penetration rate takes up the core target groups in the first-tier cities
Wechat public platform: High view rate
The number of combined monthly active users of Weixin & Wechat
Moments provides different goals guiding you to specific features designed to attain the results that matter most to your business.
Brand Promotion
Brand promotion or event promotion
Official Account Promotion
Promoting subscription and service accounts
Mobile App Promotion
Promoting the iOS and Andriod Apps
Wechat Coupon Promotion
Promoting the store coupon
Local Promotion
Promoting local stores
Wechat Moments Account: Ad format
Tencent
Tencent main media platform
Mobile QQ MAU
Mobile QQ MAU : 860M+
Smartphone population Coverage in China : 80%+
Age Group : 85%+ are 14 – 35
Income : 60%+ is RMB2,000 or up
Occupation : 70%+ Student & White Collar
Tencent News App
Top rank news app in China
User : 630M+
Market Penetration : 80%
Age Group : 70%+ are 25-40
Wechat / Weixin
Instant Messaging & Social Platform
Accumulated Registered Accounts : 1.2B+
MAU : 938M+
Age Group : 85%+ 20-40
Geo : 93% Top tier & growing cities
Data Source: Tencent Corporate Website https://www.tencent.com/en-us/system.html
Tencent Network
Let’s create your GDT account and seize the market opportunities in Mainland!
Please call 2812 8887 for further information
For more details about GDT >> https://chinawaylink.com/zh/tencent/
Mobile Payment Ad
Wechat pay/ Alipay
Daily transaction amount: RMB 1M+
Accumulated users of Wechat & Alipay (Two main mobile payment platforms): ≅10𝑀
Integration of E-commerce and social application: Mobile payment usage keeps increasing
Until June 2018, the online shopping users and mobile payment users in Mainland account for around 71.0% of the total Chinese netizens. Online shopping and Internet payment have becoming more widely used. 71.9% of mobile netizens use mobile payment in daily transaction.
Retrieved from CNNIC, August 2018
Mobile payment ad (Order confirmation page & point history page): Target 320 million mobile payment users!
Age group: 18-45
Mobile payment users with high frequency
1000+
Users make mobile payment in every second
500k+ nationwide merchant accounts
Making transaction through mobile payment
1% growth everyday
Rapid growth in mobile payment usage
Average 15% market penetration rate
Gradual replacement of wallet
Alipay / Wechat Pay : Ad Format
