MOBILE MARKETING MAKES YOU SUCCEED

Mobile marketing’s awesome potential in 2017 is reinforced with investigation which indicates the monthly active users of China mobile internet exceeded one billion units devices in 2016.
 
Android active devices exceeded 746 million units in December 2016 from 620 million in Jan 2016 while iOS ones archived 276 million units in Dec 2016.
 
66 mobile apps in China each has over 50 million monthly active users in Dec 2016; 146 apps between 10 million and 50 million.
 
Numbers like these tell the story: for mobile marketing, a moment of transformation is at hand. This transformation will bring the changing how brands and marketers work with each other, with technology and with consumers.

ADVANCED TARGETING

Interest Labels

• Arts & Entertainment
• News
• Business
• Personal Finance
• Shopping
• Automotive
• Real Estate
• Sports
• Health & Fitness
• Travel
• Education
• Food & Drink
• Technology & Computing
• Hobbies & Interests
• Family & Parenting

今日頭條APP是國內最大的個性化新聞推薦引擎APP，全國使用者數達2.6億，日活躍用戶超過2500萬（截至2015年6月）。

與其它新聞資訊APP的人工編輯模式不同，今日頭條的文章由系統只推薦給可能感興趣的人！推薦原理：系統根據使用者的性別、年齡、地理位置、閱讀時間、閱讀興趣、歷史閱讀文章關鍵字、評論收藏分享行為、好友閱讀習慣等多因素，匹配感興趣的人群後再推送文章。

信息流廣告樣式

今日頭條自媒體發佈

WeChat is China’s most powerful app that offers an all- in-one social commerce platform. It is the single most widely used app in China.

MAU:
806 million (Aug 2016)

Ranking:
#1 in Social Networking App Category
#2 in Overall App Category

Autohome is the leading app for automobile consumers in China that provides professionally produced and user-generated content, covering the entire cycle of car purchase to ownership.

MAU:
18 million (Nov 2016)

Ranking:
#3 in Lifestyle App Category

Tencent News provides comprehensive and timely coverage of Chinese and overseas news. As of May 2016, it became the best mobile news app by number of unique visitors and MAU.

MAU:
180 million (Aug 2016)

Ranking:
#2 in News App Category
Top 50 in Overall App Category

Qzone is a highly popular social networking app that lets users write blogs, keep diaries, share photos, listen to music, and watch videos.

MAU:
652 million (Aug 2016)

Ranking:
#10 in Social Networking App Category
#11 Top Grossing Social Networking App

Total Downloads:
1.3 billion

Cheetah Mobile is the world’s leading mobile tools provider and has developed a number of very popular apps including Clean Master, Cheetah Browser, CM Security, all three of which are included in our offerings.

MAU:
Cheetah Mobile combined: 568 million (Nov 2015)
Clean Master: 50 million (Sep 2014)

Ranking:
#1 Most Downloaded Android cleaner in the world

Moji Weather is the no.1 weather app used in China, widely popular due to its unique features including city real view, weather picture upload, and air quality reports.

MAU:
400 million (Jul 2015)

Ranking:
#1 in Weather App Category
Top 100 in Overall App Category

Xunlei’s KanKan is an online video streaming app that provides users with a significant amount of free digital media content through its resource discovery networks.

MAU:
200 million (Mar 2015)

Ranking:
#15 in Entertainment App Category
Top 100 in Overall App Category

Moji Weather is the no.1 weather app used in China, widely popular due to its unique features including city real view, weather picture upload, and air quality reports.

MAU:
400 million (Jul 2015)

Ranking:
#1 in Weather App Category
Top 100 in Overall App Category

NetEase News is a news app provided by Chinese internet company NetEase, whose online services are focused on content, community, communications, and commerce.

MAU:
72 million (Jun 2016)

Ranking:
#8 in News App Category