Established in 1999, Ctrip is now the biggest online travel platform in mainland China

Occupied over 85% market share in online travel market

Access to High Profile Chinese Travel Intenders

The Profile of 300M Ctrip Registered Users:

High Consumption Level

70% of Ctrip users with monthly income higher than 8000 RMB

High User Diversity

A larger majority of Ctrip users fall under 22-45 years old

Gender Balance

53% of Ctrip users are male; 47% are female

High Value Users

Ctrip users are divided into 4 brackets by spending power:
.Diamond: Annual consumption > 100K
.Platium: Annual consumption > 50K
.Gold: Annual consumption > 20K
.General: Approx. 250M general users and 70% of them have +8K monthly income

Wide Distribution

In terms of distribution, 70% of Ctrip users are in 1st tier cities, and the rest of users are among 2nd – 4th tier cities

Tap Into Travel Planning Process With Ctrip’s Ad Placements

Ctrip Ad Format

Flight Homepage Banner

Ctrip sells +2 million flights to over 5,000 cities, covering CN outbound travelers

Hotel HomePage Banner

Ctrip sells +600K hotels in over 200 countries, covering CN outbound travelers

Destination City Homepage Banner

Reach out to would be travelers who are planning their trip, and secure your position on their upcoming trip

Interactive Brand Recommendation

Strengthen interaction with travelers through Ctrip’s WeGuide, to push your brand and product information as well as special deals to travelers in your city now.

Last Minute Reminder of Your Brand and Product

Insert your promotional message into booking confirm page when travelers are checking their hotel and flight during travel