Established in 1999, Ctrip is now the biggest online travel platform in mainland China
Occupied over 85% market share in online travel market
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Access to High Profile Chinese Travel Intenders
The Profile of 300M Ctrip Registered Users:
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High Consumption Level
70% of Ctrip users with monthly income higher than 8000 RMB
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High User Diversity
A larger majority of Ctrip users fall under 22-45 years old
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Gender Balance
53% of Ctrip users are male; 47% are female
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High Value Users
Ctrip users are divided into 4 brackets by spending power:
.Diamond: Annual consumption > 100K
.Platium: Annual consumption > 50K
.Gold: Annual consumption > 20K
.General: Approx. 250M general users and 70% of them have +8K monthly income
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Wide Distribution
In terms of distribution, 70% of Ctrip users are in 1st tier cities, and the rest of users are among 2nd – 4th tier cities
Tap Into Travel Planning Process With Ctrip’s Ad Placements
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Ctrip Ad Format
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Flight Homepage Banner
Ctrip sells +2 million flights to over 5,000 cities, covering CN outbound travelers
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Hotel HomePage Banner
Ctrip sells +600K hotels in over 200 countries, covering CN outbound travelers
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Destination City Homepage Banner
Reach out to would be travelers who are planning their trip, and secure your position on their upcoming trip
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Interactive Brand Recommendation
Strengthen interaction with travelers through Ctrip’s WeGuide, to push your brand and product information as well as special deals to travelers in your city now.
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Last Minute Reminder of Your Brand and Product
Insert your promotional message into booking confirm page when travelers are checking their hotel and flight during travel