現時中國網民已達9+億
內需強勁

The World Largest Chinese Search Engine

Over 70% Market Share | Cover 95% of Chinese Netizens | More Than 6 Billion Page Views Daily

Products（PC&移動端）：

SEM:

  • Keyword Search Ads
  • Display Network Banner Ads
  • In-feeds Ads
BRANDING：

  • Brand Landmark
  • Brandzone
  • Baidu Travel
OTHERS：

  • Baidu Analytics
  • Baidu Bridge(Online Customer Service Tool)

RMB 7,100 for opening an account!

– Minimum Advertising Fee RMB 5,000
– Annual Fee RMB 1,500
– Set Up Fee RMB 600

More Details

Why Baidu?

  • The no. 1 search engine in China
  • Over 300 million unique IP visit per day
  • Over 600 million searches per day
  • Reaching 95% of network in China

Search Engine Penetration Rate in China：

  • Baidu 百度 93.1% 93.1%
  • 360搜索 37% 37%
  • Sogou搜狗 35.8% 35.8%
  • Google 1% 1%
  • Other 7.5% 7.5%

Mobile Search Engine Usage Rate in China ：

%

Baidu 百度

How to Connect with Mainland Travelers?

Click to Call Location Based Service Image Ad App DL Offer Page Site Link

Baidu Display Network

95%+ coverage of China digital channels

Baidu Integrated Solutions:

Increasing time spend on mobile device across various portals and channels

Participation

Online + Offline Coverage

impressions/day

APP/WAP

10 Billion impressions/450 Billion

Video

8 Billion impressions

Offline

450 Billion impressions

PC

10 Billion impressions/550 Billion

Baidu In-feed Ads

The 3 Most Popular Baidu Mobile Apps

Baidu Brand Landmark

  • To enhance brand recall by on-going ad display to users who searched for similar keywords
  • 100% share of voice
  • 7/24 available to all IP
  • Unlimited clicks