Established in 1999, Ctrip is now the biggest online travel platform in mainland China
Occupied over 85% market share in online travel market
Access to High Profile Chinese Travel Intenders
The Profile of 300M Ctrip Registered Users:
High Consumption Level
70% of Ctrip users with monthly income higher than 8000 RMB
High User Diversity
A larger majority of Ctrip users fall under 22-45 years old
Gender Balance
53% of Ctrip users are male; 47% are female
High Value Users
Ctrip users are divided into 4 brackets by spending power:
．Diamond: Annual consumption > 100K
．Platium: Annual consumption > 50K
．Gold: Annual consumption > 20K
．General: Approx. 250M general users and 70% of them have +8K monthly income
Wide Distribution
In terms of distribution, 70% of Ctrip users are in 1st tier cities, and the rest of users are among 2nd – 4th tier cities
Tap Into Travel Planning Process With Ctrip’s Ad Placements
Ctrip Ad Format
Flight Homepage Banner
Ctrip sells +2 million flights to over 5,000 cities, covering CN outbound travelers
Hotel HomePage Banner
Ctrip sells +600K hotels in over 200 countries, covering CN outbound travelers
Destination City Homepage Banner
Reach out to would be travelers who are planning their trip, and secure your position on their upcoming trip
Interactive Brand Recommendation
Strengthen interaction with travelers through Ctrip’s WeGuide, to push your brand and product information as well as special deals to travelers in your city now.
Last Minute Reminder of Your Brand and Product
Insert your promotional message into booking confirm page when travelers are checking their hotel and flight during travel
